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Technology

Digital detox as a currency

Over the next few years technological change will continue to exert a strong influence on our lives. Increasingly, however, we will question their validity and ask for a positive...

Over the next few years technological change will continue to exert a strong influence on our lives....

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Research

The role of research and observation in the process of creating advertising campaigns

There is no golden mean or secret component of the campaign that makes it a success. In fact, this is most often determined by the detail that causes the campaign to appeal...

There is no golden mean or secret component of the campaign that makes it a success. In fact, this is...

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Advertising

I join the jury of the Epica Awards 2019 competition

The Epica Awards, held continuously since 1987, is one of the most important international creative industry competition, often put on par with the Cannes Lions festival...

The Epica Awards, held continuously since 1987, is one of the most important international creative...

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Technology

Podcasts: today, development perspective, use by brands and which do I listen to.

In 2001, Steve Jobs with the memorable slogan "1000 songs in your pocket" presented the first model of the iPod. Today, similarly, this is what we can say about podcasts,...

In 2001, Steve Jobs with the memorable slogan "1000 songs in your pocket" presented the first model...

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Advertising

Innovation Lions 2019: shortlist + case studies of all projects

Not so long ago I had the opportunity to be in Cannes, where you could still feel the atmosphere of the last edition of the film Festival De Cannes. However, in June, the...

Not so long ago I had the opportunity to be in Cannes, where you could still feel the atmosphere of the...

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Technology

teamLAB Borderless: the future of museums, exhibitions and art installations in which the viewer becomes a co-creator

I heard about teamLAB for the first time two years ago during the C2 conference in Montreal. Then Daisuke Sakai and Takeshi Kudo on the main stage in the shape of a circus...

I heard about teamLAB for the first time two years ago during the C2 conference in Montreal. Then Daisuke...

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Technology

“The Search For Submission”: controversially about online privacy

Personal data is, with the deference and money we spend on services or advertised products, our largest asset, which is constantly sought by the world's largest technological...

Personal data is, with the deference and money we spend on services or advertised products, our largest...

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Technology

Technology unobtrusively integrated with our life

There are too many technologies in our life, we use it too often and it can be tiring. Moreover, the process of using it usually focuses all our attention, effectively cutting...

There are too many technologies in our life, we use it too often and it can be tiring. Moreover, the...

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Technology

Expect that in the future you will be talking to your devices much more often

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared on my blog many times along with numerous analyzes, data and signals of...

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared...

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Trends

No waste vs. brands that “sit” on the tons of their own products – 3 scenarios for the future.

According to the data from the BBC, the Burberry brand in 2017 destroyed unsold clothes, perfumes and accessories worth 28.6 million pounds. In total, over the last 5 years...

According to the data from the BBC, the Burberry brand in 2017 destroyed unsold clothes, perfumes and...

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Trends

Everyone wants to be popular online. Some even pay for it “, about why the term “influencer” is broken

Although in the marketing context the word influencer (literally a person having a strong influence on its recipients) is still undeniably new - the fastest increase in its...

Although in the marketing context the word influencer (literally a person having a strong influence on...

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Technology

Innovation Lions 2018: full shortlist + all case studies

Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes takes place the festival of creativity and accompanying Golden Lions...

Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes...

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Nonstandards

Billboards in Berlin as a smart shortcut

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal is to promote RTTI functionality (Real Time Traffic Information), which...

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal...

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Nonstandards

Formula One and a masterwork in a non-standard marketing campaign

Today, it will be about a simple, but also exceptionally successful advertising action, straight from the world of Formula One. This sport, despite being cosmically expensive...

Today, it will be about a simple, but also exceptionally successful advertising action, straight from...

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Trends

Amy Webb on trends: “do a good job of listening”

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today...

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the...

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