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Technology

mHealth Trend: do we need a doctor in our pocket?

Once in a while, each of us takes on the role of a personal doctor. When we experience unknown symptoms, very often our first step towards diagnosing them is seeking information...

Once in a while, each of us takes on the role of a personal doctor. When we experience unknown symptoms,...

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Society

E-gaming, burgers and social isolation – all in one campaign

In Japan, the term hikikomori is used to describe people, most often men who have not left their home and have not interacted with another person for a minimum of 6 months....

In Japan, the term hikikomori is used to describe people, most often men who have not left their home...

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Technology

SXSW 2017: Key topics and conclusions

After reviewing dozens (!) pages of notes, I finally summarized SXSW'17. It’s always pretty tough for me because I see many signals, but in too much of a rush, I could easily...

After reviewing dozens (!) pages of notes, I finally summarized SXSW'17. It’s always pretty tough for...

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Nonstandards

The opposition expressed by a button – the second life of Amazon Dash Button

Just yesterday, during the workshop that I led, we talked about the Dash Button (the Amazon's device) and its success in the United States. It's a little gadget, which I personally...

Just yesterday, during the workshop that I led, we talked about the Dash Button (the Amazon's device)...

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Nonstandards

WaterAid: Hope Locker campaign

While preparing myself for giving classes at the degree course of Executive Marketing last weekend I came across an interesting case study of the social campaign of WaterAid...

While preparing myself for giving classes at the degree course of Executive Marketing last weekend I...

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Advertising

Super Bowl LI – The Most Notable Trends

Time flies – that’s what came to my mind when I started writing this text. It seemed to me that I wrote about the previous edition of the Super Bowl at most a few weeks...

Time flies – that’s what came to my mind when I started writing this text. It seemed to me that I...

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Nonstandards

Trendwatching: IAMsterdam

Coincidentally, few days ago I had a chance to spend some time in Amsterdam. This is one of those cities, which I think is super interesting for observation, searching for...

Coincidentally, few days ago I had a chance to spend some time in Amsterdam. This is one of those cities,...

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Advertising

Top 10 most inspiring and memorable commercials of 2016

Every year at this time I publish my own list of the most inspiring campaigns of the last 12 months. As far as I am good at counting, this is my fifth list in this category...

Every year at this time I publish my own list of the most inspiring campaigns of the last 12 months....

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Technology

I Spy Doc: the other side of the digital world

We live in a digital world with as many potential pros as cons. Uncertainty, with its source in cybercrime is one of the signs of our times. We should know more about this...

We live in a digital world with as many potential pros as cons. Uncertainty, with its source in cybercrime...

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Advertising

Future of OOH: Fleet Media – new advertising format that uses geolocation

The first was Samsung, who with its project "The Safety Truck" (case study below) won 7 awards at Cannes Lions 2015 (including three gold and the title of Titanium Lion),...

The first was Samsung, who with its project "The Safety Truck" (case study below) won 7 awards at Cannes...

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Society

Clive Thompson: Our Ancestors Learned How To Memorize More, We Have To Learn How To Forget

Adam Przeździęk: I would like to ask you first about blogosphere because it is important to people who come to Gdansk for Blog Forum because it’s one of the biggest events...

Adam Przeździęk: I would like to ask you first about blogosphere because it is important to people...

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Advertising

Campaign: The Crisis Of Confidence In Advertising

British magazine Campaign, referring to the trend of brands producing their own original series, in recent days showed the document „The Trust Crisis” Marketing’s Biggest...

British magazine Campaign, referring to the trend of brands producing their own original series, in recent...

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Advertising

The Customer As A Walking Billboard

Systematically traveling and visiting different airports, many times I wondered when any brand will make good use of wrapping luggage with stretch wrap to promote its own company....

Systematically traveling and visiting different airports, many times I wondered when any brand will...

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Society

James Wallman: “Mass Production And Mass Consumption Cause Mass Depression”

Have you ever thought about the essence of possession, buying and following new stuff? I have, pretty often. Some time ago, I noticed that if the item is not necessary to...

Have you ever thought about the essence of possession, buying and following new stuff? I have, pretty...

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Technology

Free WiFi in exchange for clean air in the city.

How much in common have clean air in cities with free Wi-Fi in public places? Theoretically not much, but soon, thanks to a Dutch startup NGO Tree WiFi, it can be changed....

How much in common have clean air in cities with free Wi-Fi in public places? Theoretically not much,...

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