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Nonstandards

Billboards in Berlin as a smart shortcut

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal is to promote RTTI functionality (Real Time Traffic Information), which...

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal...

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Nonstandards

Formula One and a masterwork in a non-standard marketing campaign

Today, it will be about a simple, but also exceptionally successful advertising action, straight from the world of Formula One. This sport, despite being cosmically expensive...

Today, it will be about a simple, but also exceptionally successful advertising action, straight from...

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Trends

Amy Webb on trends: “do a good job of listening”

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today...

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the...

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Society

Rented future: a subscription model vs. ownership

In the frenzy associated with the recent Super Bowl finals and campaigns that are at the forefront, it often happens that you do not notice ads that - not knowing why - are...

In the frenzy associated with the recent Super Bowl finals and campaigns that are at the forefront, it...

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Technology

Seamless experience shops: the future of retail or the vision of unemployment?

The futuristic Amazon Go project has long been in the sphere of "moonshots" ideas. This fully-automated, maintenance-free and lineless shop in Seattle for over a year was...

The futuristic Amazon Go project has long been in the sphere of "moonshots" ideas. This fully-automated,...

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Advertising

Advertising campaigns 2017: breaking the barriers and stereotypes

Every year, at the turn of December and January, on my blog I publish an overview of the most distinctive advertising campaigns over the past 12 months.  It is going...

Every year, at the turn of December and January, on my blog I publish an overview of the most distinctive...

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Advertising

Gender equality in advertising: more women needed

When preparing for a presentation on the changes taking place in the field of digital marketing, I came across an interesting study "Gender Bias in Advertising". Interesting,...

When preparing for a presentation on the changes taking place in the field of digital marketing, I came...

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Nonstandards

Facilitated activism

Since taking the chair of US President by Donald Trump, social initiatives, expressing the voice of the voters, have grown stronger. Some time ago I wrote about one example...

Since taking the chair of US President by Donald Trump, social initiatives, expressing the voice of the...

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Offtopic

Transmit 24/7 from your private life

In April last year on my blog I published the text „The future will be live-streamed„. In this text I emphasized the dynamics of the increase in the amount of video content...

In April last year on my blog I published the text „The future will be live-streamed„. In this text...

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Trends

Brandless.com – a shop selling all products for $3 and without a logo, but with a great mission and quality

According to the PLMA's 2016 study sales value of products from own brands only in the United States has increased in recent years by more than 5% (currently a sector worth...

According to the PLMA's 2016 study sales value of products from own brands only in the United States...

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Advertising

Cannes Lions 2017: Innovation Shortlist

Cannes Festival organizers have just announced the full shortlist nominees in the category of Innovation Lions. This is the category, which during the entire festival draws...

Cannes Festival organizers have just announced the full shortlist nominees in the category of Innovation...

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Technology

mHealth Trend: do we need a doctor in our pocket?

Once in a while, each of us takes on the role of a personal doctor. When we experience unknown symptoms, very often our first step towards diagnosing them is seeking information...

Once in a while, each of us takes on the role of a personal doctor. When we experience unknown symptoms,...

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Society

E-gaming, burgers and social isolation – all in one campaign

In Japan, the term hikikomori is used to describe people, most often men who have not left their home and have not interacted with another person for a minimum of 6 months....

In Japan, the term hikikomori is used to describe people, most often men who have not left their home...

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Technology

SXSW 2017: Key topics and conclusions

After reviewing dozens (!) pages of notes, I finally summarized SXSW'17. It’s always pretty tough for me because I see many signals, but in too much of a rush, I could easily...

After reviewing dozens (!) pages of notes, I finally summarized SXSW'17. It’s always pretty tough for...

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Nonstandards

The opposition expressed by a button – the second life of Amazon Dash Button

Just yesterday, during the workshop that I led, we talked about the Dash Button (the Amazon's device) and its success in the United States. It's a little gadget, which I personally...

Just yesterday, during the workshop that I led, we talked about the Dash Button (the Amazon's device)...

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