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Technology

teamLAB Borderless: the future of museums, exhibitions and art installations in which the viewer becomes a co-creator

I heard about teamLAB for the first time two years ago during the C2 conference in Montreal. Then Daisuke Sakai and Takeshi Kudo on the main stage in the shape of a circus...

I heard about teamLAB for the first time two years ago during the C2 conference in Montreal. Then Daisuke...

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Technology

“The Search For Submission”: controversially about online privacy

Personal data is, with the deference and money we spend on services or advertised products, our largest asset, which is constantly sought by the world's largest technological...

Personal data is, with the deference and money we spend on services or advertised products, our largest...

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Technology

Technology unobtrusively integrated with our life

There are too many technologies in our life, we use it too often and it can be tiring. Moreover, the process of using it usually focuses all our attention, effectively cutting...

There are too many technologies in our life, we use it too often and it can be tiring. Moreover, the...

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Technology

Expect that in the future you will be talking to your devices much more often

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared on my blog many times along with numerous analyzes, data and signals of...

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared...

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Trends

No waste vs. brands that “sit” on the tons of their own products – 3 scenarios for the future.

According to the data from the BBC, the Burberry brand in 2017 destroyed unsold clothes, perfumes and accessories worth 28.6 million pounds. In total, over the last 5 years...

According to the data from the BBC, the Burberry brand in 2017 destroyed unsold clothes, perfumes and...

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Trends

Everyone wants to be popular online. Some even pay for it “, about why the term “influencer” is broken

Although in the marketing context the word influencer (literally a person having a strong influence on its recipients) is still undeniably new - the fastest increase in its...

Although in the marketing context the word influencer (literally a person having a strong influence on...

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Technology

Innovation Lions 2018: full shortlist + all case studies

Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes takes place the festival of creativity and accompanying Golden Lions...

Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes...

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Nonstandards

Billboards in Berlin as a smart shortcut

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal is to promote RTTI functionality (Real Time Traffic Information), which...

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal...

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Nonstandards

Formula One and a masterwork in a non-standard marketing campaign

Today, it will be about a simple, but also exceptionally successful advertising action, straight from the world of Formula One. This sport, despite being cosmically expensive...

Today, it will be about a simple, but also exceptionally successful advertising action, straight from...

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Trends

Amy Webb on trends: “do a good job of listening”

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today...

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the...

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Society

Rented future: a subscription model vs. ownership

In the frenzy associated with the recent Super Bowl finals and campaigns that are at the forefront, it often happens that you do not notice ads that - not knowing why - are...

In the frenzy associated with the recent Super Bowl finals and campaigns that are at the forefront, it...

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Technology

Seamless experience shops: the future of retail or the vision of unemployment?

The futuristic Amazon Go project has long been in the sphere of "moonshots" ideas. This fully-automated, maintenance-free and lineless shop in Seattle for over a year was...

The futuristic Amazon Go project has long been in the sphere of "moonshots" ideas. This fully-automated,...

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Advertising

Advertising campaigns 2017: breaking the barriers and stereotypes

Every year, at the turn of December and January, on my blog I publish an overview of the most distinctive advertising campaigns over the past 12 months.  It is going...

Every year, at the turn of December and January, on my blog I publish an overview of the most distinctive...

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Advertising

Gender equality in advertising: more women needed

When preparing for a presentation on the changes taking place in the field of digital marketing, I came across an interesting study "Gender Bias in Advertising". Interesting,...

When preparing for a presentation on the changes taking place in the field of digital marketing, I came...

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Nonstandards

Facilitated activism

Since taking the chair of US President by Donald Trump, social initiatives, expressing the voice of the voters, have grown stronger. Some time ago I wrote about one example...

Since taking the chair of US President by Donald Trump, social initiatives, expressing the voice of the...

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