Society

James Wallman: “Mass Production And Mass Consumption Cause Mass Depression”

Have you ever thought about the essence of possession, buying and following new stuff? I have, pretty often. Some time ago, I noticed that if the item is not necessary to...

Have you ever thought about the essence of possession, buying and following new stuff? I have, pretty...

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Technology

Free WiFi in exchange for clean air in the city.

How much in common have clean air in cities with free Wi-Fi in public places? Theoretically not much, but soon, thanks to a Dutch startup NGO Tree WiFi, it can be changed....

How much in common have clean air in cities with free Wi-Fi in public places? Theoretically not much,...

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Trends

Internet Trends 2016 Report By Mary Meeker – What Is Worth Paying Attention To?

Reports by Mary Meeker, a well-known analyst from Kleiner Perkins Caufield&Byers, probably does not need any introduction to anybody from the Internet industry. Every...

Reports by Mary Meeker, a well-known analyst from Kleiner Perkins Caufield&Byers, probably does not...

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Advertising

Lions Innovation 2016: full shortlist (videos)

On the French Côte d'Azur this year's edition of Cannes Lions festival lasts in a full swing. As every year, the event provides a solid dose of inspirational speeches of...

On the French Côte d'Azur this year's edition of Cannes Lions festival lasts in a full swing. As every...

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Technology

‘Data Is The New Oil’ : My Walk In The Cognitive House – A Place Filled With Cognitive Technology

While looking through topics scheduled for publication on the blog, I noticed that I missed one very interesting entry, which is an impression of this year's SXSW festival...

While looking through topics scheduled for publication on the blog, I noticed that I missed one very...

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Technology

When a good idea falls into the chasm of bad execution 

In one of his last podcasts Between Worlds futurist Mike Walsh talked to Henry Mason, head of Trendwatching.com. He praised the idea of the simplicity of the design of devices...

In one of his last podcasts Between Worlds futurist Mike Walsh talked to Henry Mason, head of Trendwatching.com....

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Advertising

Places To Visit In Poland – The Essence Of A Great Promo Video

For anyone interested in touristic visit in Poland - searching Youtube to find videos depicting the most charming places in the country, has just ended. 'Holiday in Poland' is...

For anyone interested in touristic visit in Poland - searching Youtube to find videos depicting the most...

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Research

The future will be live-streamed

Emphasis on creating video content to the network is a trend that every year is clearly gaining momentum. Technological capabilities and the potential of films for wide distribution...

Emphasis on creating video content to the network is a trend that every year is clearly gaining momentum....

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Marketing

Brands Creating Their Own “Original Series”

The boundary between activities supporting sales and entertainment is becoming increasingly blurred. Especially well it can be noticed in the example of video content, representing...

The boundary between activities supporting sales and entertainment is becoming increasingly blurred....

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Society

The World By Emoji

The Telegraph said that Emoji is the fastest growing language in history. You can see a lot of truth in this observation, bearing in mind how easily it penetrated into our...

The Telegraph said that Emoji is the fastest growing language in history. You can see a lot of truth...

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Advertising

Extreme Definitions Of The Word “Wait”

Queues and overnight in front of Apple stores became permanent landscapes everywhere, where the brand has its footholds. This view is also a living barometer of customers'...

Queues and overnight in front of Apple stores became permanent landscapes everywhere, where the brand...

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Technology

Take a deep breath, what do you feel?

People often undervalued the sense of smell. The same do the marketers. Quite wrongly, because according to Millward Brown’s study, smell right after sight is the second...

People often undervalued the sense of smell. The same do the marketers. Quite wrongly, because according...

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Insights

The State of Artificial Intelligence

Technology giants, like Google, Microsoft, Baidu or Facebook, are racing to expand their AI activities. Last year they spent some $8.5 billion on deals a data firm. That was four times more than in 2010. [Source: The Economist]

06 April

Technology

SXSW 2016: Key Trends and Insights

This year's South By Southwest certainly did not surprise me as far as its content is concerned because in this regard the event was as always on a very high level, and the...

This year's South By Southwest certainly did not surprise me as far as its content is concerned because...

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Advertising

The Place and Role of Women in Today’s Advertising

Ads which objectify women are among ones I totally don't accept. In such campaigns you can't talk about creativity, never mind any notion of "art", which – I will stubbornly...

Ads which objectify women are among ones I totally don't accept. In such campaigns you can't talk about...

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