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Super Bowl LI – The Most Notable Trends

Time flies – that’s what came to my mind when I started writing this text. It seemed to me that I...

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Top 10 most inspiring and memorable commercials of 2016

Every year at this time I publish my own list of the most inspiring campaigns of the last 12 months....

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Advertising

Future of OOH: Fleet Media – new advertising format that uses geolocation

The first was Samsung, who with its project "The Safety Truck" (case study below) won 7 awards at Cannes...

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Advertising

Campaign: The Crisis Of Confidence In Advertising

British magazine Campaign, referring to the trend of brands producing their own original series, in recent...

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The Customer As A Walking Billboard

Systematically traveling and visiting different airports, many times I wondered when any brand will...

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Advertising

Lions Innovation 2016: full shortlist (videos)

On the French Côte d'Azur this year's edition of Cannes Lions festival lasts in a full swing. As every...

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Advertising

Places To Visit In Poland – The Essence Of A Great Promo Video

For anyone interested in touristic visit in Poland - searching Youtube to find videos depicting the most...

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Advertising

Extreme Definitions Of The Word “Wait”

Queues and overnight in front of Apple stores became permanent landscapes everywhere, where the brand...

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The Place and Role of Women in Today’s Advertising

Ads which objectify women are among ones I totally don't accept. In such campaigns you can't talk about...

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