I founded my professional blog 14 years ago. It became one of the longest-created blogs on this subject and also one of the most influential and valuable in its category in Poland. Since my digital birth, the blog has accumulated large and steady crowd of readers, what from the author’s point of view, seems to be its greatest value. I write about non-standard forms of advertising, the latest social phenomena and trends in the field of digital media and technology, as well as their impact on advertising or consumers’ daily lives. The concepts of creative advertising campaigns and ideas for unique promotional brands are subjects that really grab my attention. I focus on campaigns that I perceive as having an important idea behind and the deeper message than any other. I constantly observe, I continuously search for new micro trends, developments and changes in our everyday life.