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Advertising10 June 2017

Cannes Lions 2017: Innovation Shortlist

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Cannes Festival organizers have just announced the full shortlist nominees in the category of Innovation Lions. This is the category, which during the entire festival draws my attention most strongly. According to the annual tradition, I publish a compilation of all case studies, which are often scattered on the Internet and which sometimes simply cannot be found. I am happy to hand them to you on the plate.

This pleasure is further enhanced by the Polish accent. Browsing this year’s shortlist I could finally say “at last!” – this year’s list included a project of the FCB Warsaw home agency. As a car lover I must admit that the implementation of the Smart Bell for AXA client is really interesting and I wonder how likely it is that it will be deployed on slightly larger scale than just the competition one. When I got acquainted with this project a few months ago, the first thing after seeing a case study was a message to the FCBW, would there be a chance of this smart bell to test and describe on the blog. So far, no answer. So if someone from the agency responsible for that is reading this, the proposal is still up to date ;).

Apart from the mentioned Polish implementation, in my own “Top 3” this year’s nominations for Innovation Lions would also be : Tigo-Une: Payphone Bank (for using unused phones and fighting the problem of excluding the poor part of the local community),Tiger Beer Heineken – Air Ink (for an innovative project paying attention to the level of pollution increasing at an express rate) and Euskal Irrati Telebista – Yournalist (for trying to fight the so-called Fake News and junk news industry – it is really worth to get acquainted with it).

I invite you to familiarize yourself with all 35 nominated projects. Which one do you think deserves the Golden Lion of Cannes? Who would you give your one vote to? I am very curious about your opinions. Have fun! The results for the Innovation category will be known on June 19th.

Baidu – Know You Again

Know You Again–Ai Glasses the help Alzheimer’s Sufferes

Baidu partnered with Alzheimer’s Disease China, created an Ai Glasses that help Alzheimer’s Sufferers recognize their loved ones.

Shoottracker, Keemotion – The Autonomous Broadcast Network

ShotTracker & Keemotion Case Study

Participated in LA Dodgers Accelerator 2015.

Intel – Super Bowl Half Time Show

Intel’s 500 Drone Light Show | Intel

Last year we put 100 drones in the sky and broke a world record. This year we set a new challenge: 500 drones. Watch our new world record performance in action. About Intel: Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live.

Intel – Intel X The Royal Shakespeare Company X The Imaginarium: The Tempest

The Tempest & Intel | Royal Shakespeare Company The RSC is working with Intel and Imaginarium Studios to to reimagine Shakespeare’s The Tempest for the 21st Century. Glimpse behind the scenes and discover how modern technology is being used to bring to life Shakespeare’s magical island land and characters.

Google – Tilt Brush

Tilt Brush: Painting from a new perspective

Tilt Brush lets you paint in 3D space with virtual reality. Unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Learn more at

Google – Earth VR

Google Earth VR – Bringing the whole wide world to virtual reality

Introducing Google Earth VR, our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the edge of a mountain, and even soar into space. Google Earth VR is available now on Steam for the HTC Vive.

Ford Spain – Max Motor Dreams

MAX Motor Dreams – English

Now babies will sleep at home the same way they sleep in a car. A unique crib reproduces your car’s movements and sounds and reproduce them. SUSCRÍBETE: YouTube: Facebook: Twitter: Ford Social:

Nike – Unlimited Stadium

NIKE “Unlimited Stadium”

C24, J7 & L3 Best of Category CCA 2016 BBH Singapore

Stockholm Pride – Los Santos Pride


Stockholm Pride proudly presents Los Santos Pride – a free unofficial mod for GTA 5 that gives you a festive Pride parade on the streets of Los Santos. Available for PC. ▶ Download the mod and read more at ◀ ———————— ABOUT STOCKHOLM PRIDE Stockholm Pride is the largest Pride festival in Scandinavia since 1998.

Transport Accident Commision Victoria – Meet Graham

Meet Graham, the only person to survive on our roads.

Meet Graham. To survive on our roads, you’d need to look something like him. You can visit him at the State Library of Victoria July 21 – August 08 or at To subscribe to TACVictoria click here: Graham is the TAC’s latest road safety project, highlighting how vulnerable the human body is to the forces involved in transport accidents.

IM Swedish Development Partner – The Humanium Metal Initiative

Humanium Metal – The worlds most valuable material

There are more than 500 million illegal guns in the world. As a result, someone is shot and killed every minute. By using Humanium Metal, your brand can help the world become a more peaceful place. Anything made out of any metal today can carry a message of peace tomorrow.

Samsung – The Billion Color Film

The Billion Color Film

The new QLED TV can display one billion colors. So we made a commercial for it that used every single one of them. See your local retailer to get the full billion color experience on a QLED TV or to find out more visit

CIP – The International Potato Center – Potatoes On Mars

NASA and CIP – Potatoes On Mars 1 x Gold, 2 x Silver – Cannes Lions 2017

From our base at the International Potato Center in Lima, Peru, we gave people around the world an incredible opportunity to watch history in the making – Growing Potatoes on Mars. Twenty-four hours a day, people were glued to our dedicated portal:

Tigo-Une – Payphone Bank

Payphone Bank

Agencia: Grey Colombia #LatinosEnCannes

Westpac Banking Corporation – Rescue Rashie

Westpac Rescue Rashie

Uploaded by Westpac Banking on 2017-04-22.

Medex – I’m Ada, I Can Help

Ada – Personal Health Companion

Ada is a personal health companion that uses AI and machine learning to help people to understand and manage their health. Designed by a team of 100 doctors, data scientists and engineers, Ada was launched with the mission to give everyone access to high quality, personalized health information and care.

Heineken Asia – Air Ink

Tiger beer: A Global Air-Ink™ Project.

At Tiger Beer we believe in people who have uncaged ideas. The type of ideas that are so bold they stop you in your tracks. This project is what happens when an inventor and artists work together. It’s the first ink made from air pollution.

IBM – The Cognitive Collection Designed By Jason Grech + IBM Watson

JASONGRECH x IBM Watson Cognitive Couture

Iconic Melbourne designer, JASONGRECH and IBM are turning fashion on its head launching an Australian-first couture collection developed using technology to understand next season’s runway trends. Working with IBM’s cognitive technology, Watson, Jason was empowered to take an entirely new creative approach to his designs.

AXA – Smart Bell

smart bell AXA

Smart bell to nowy sposób komunikacji na drodze, stworzony z troski o bezpieczeństwo rowerzystów i kierowców. Popierasz ideę? Daj temu wyraz i kliknij:

Euskal Irrati Telebista – Yournalist


Uploaded by MCCANN WORLDGROUP on 2017-05-22.

Whirlpool – Zera

Whirlpool Zera – Final

This is “Whirlpool Zera – Final” by Anonymous on Vimeo, the home for high quality videos and the people who love them.

Apple – Liam

Liam – An Innovation Story

True innovation means considering what happens to a product at every stage of its life cycle. Liam disassembles your iPhone when it’s no longer functioning, so the materials inside can live on.

Shell – Turning Gravity Into Light

GravityLight – The Mind of an Innovator | Shell #makethefuture

To find our latest videos, head over to where we will continue to upload new content Today over 1 in 5 people to not have access to electricity. That’s billions of people who lack access to safe energy sources and are dependent upon kerosene or wood for light smoke that poses serious risks to respiratory health and the environment.

HPCL – Roads That Honk

HP Lubricants – Roads That Honk

An innovative technology that saves lives and makes roads safer to drive. #Roadsthathonk

Tess – Cogy Wheelchair

COGY | The wheelchair for those who still believe (ENG sub) What if your wheelchair actually be an opportunity to help you move your legs again? This is how pedaling wheelchair ‘COGY’ came to life.

Audi – The Enter Sandbox VR

Audi presenterer Enter Sandbox

Husker du hvor morsomt det var å leke i sandkassen? Hva om du kunne sette deg inn i en Audi Q5 og kjøre akkurat den samme banen som du bygde? Ved hjelp av banebrytende ny teknologi har Audi nå gleden av å kunne invitere store og små bilentusiaster til “Enter Sandbox” – En real time VR-opplevelse.

Google – Fast Drawing for Everyone

AutoDraw: Fast Drawing for Everyone

Draw faster with a little help from artists and machine learning in this new drawing tool. Go to to start creating. Thanks to the Gadget Hacks team:

What3Words – The World Addressed

The World Addressed

Black Pencil D&AD 2016

Cyrcadia Health – The Wearable That Detects Cancer


What if one invention could change the fight against breast cancer forever? Take an extraordinary journey into the world of wearables, sensor technology, and a phenomenon called the Internet of Everything, where it’s not just about the devices or the data, but the people they impact.

Direct Line – Fleetlights

Fleetlights from Direct Line | Explore the technology

Discover how we developed the technology behind FLEETLIGHTS to create a new open source, prototype service designed to bring light to the darkest parts of the UK at the tap of a button.

Google Creative Lab – Project Bloks

Introducing Project Bloks

Project Bloks is a research project with the aim of creating an open hardware platform to help developers, designers, and researchers build the next generation of tangible programming experiences for kids. Learn more at

Samsung – Theater For All Ears

Samsung – Theater for all ears

This is “Samsung – Theater for all ears” by Vitor Menezes on Vimeo, the home for high quality videos and the people who love them.

US Postal – Your Voice Is Your Stamp

Oculus – Fall in Love VR

Polaris – The Anti-Trafficking Exam

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