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Nonstandards

Billboards in Berlin as a smart shortcut

A MINI brand is currently running a great, non-standard campaign in the urban space of Berlin. Its goal...

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Nonstandards

Formula One and a masterwork in a non-standard marketing campaign

Today, it will be about a simple, but also exceptionally successful advertising action, straight from...

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Nonstandards

Facilitated activism

Since taking the chair of US President by Donald Trump, social initiatives, expressing the voice of the...

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Nonstandards

The opposition expressed by a button – the second life of Amazon Dash Button

Just yesterday, during the workshop that I led, we talked about the Dash Button (the Amazon's device)...

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Nonstandards

WaterAid: Hope Locker campaign

While preparing myself for giving classes at the degree course of Executive Marketing last weekend I...

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Nonstandards

Trendwatching: IAMsterdam

Coincidentally, few days ago I had a chance to spend some time in Amsterdam. This is one of those cities,...

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Nonstandards

Future of OOH: Fleet Media – new advertising format that uses geolocation

The first was Samsung, who with its project "The Safety Truck" (case study below) won 7 awards at Cannes...

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Nonstandards

The Customer As A Walking Billboard

Systematically traveling and visiting different airports, many times I wondered when any brand will...

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