Cognitive technologies in the near future can be extremely useful, among others, due to the huge amount of data. By 2020, per person there will be 1.7 MB of new information generated every 1 second. [Forbes]
While looking through topics scheduled for publication on the blog, I noticed that I missed one very interesting entry, which is an impression of this year’s SXSW festival – I mean Cognitive Studio project that was created by IBM for the duration of the event. As you know from my earlier entries, own house at SXSW is one of the largest and most eye-catching brand activity during this festival. Hence, what you can find inside, most often is related to the latest developments of the company, which wants to interest the media and representatives of the creative and technology industry visiting Austin.
The IBM home was the presentation of the vision and capabilities of cognitive technologies, and in particular the most powerful computer in the world – Watson, in different areas of our daily lives. It was impossible not to notice that the vast majority of solutions was focused on the processing, analysis and synthesis of huge amounts of data continuously generated around us and powered supercomputer – IBM. It is the sign of the times and to a large extent the answer to the strong need to systematize the wide range of information prepared in haste. Not without a reason it is said that nowadays the data are what the fuel was in the nineteenth century. This is a huge resource and the value characteristic for the digital economy, without which the development of most sectors of the global economy would cease.
IBM presented the results of its involvement in solutions for quantified self, resulting from the collaboration with sports brand Under Armour (the brand has designs on taking over the market position of Nike). Watson supports the Record platform, through which the user receives personalized advice on the physical activity and training status.
As befits the house, there were also issues strictly kitchen, because of the fact that Watson excels at recommending recipes for unconventional dishes…
Watson also supports typically entertaining solutions. For example, the robot Marvin, using analytical IBM tools competed with people in the popular game ‘Rock-paper-scissors’. Progress and statistics in real-time games were presented on a separate screen, and as you can see in the picture below, Marvin was a more frequent winner.
All platforms and touch screens with individual applications were also personalized according to its current user. This allowed to feel the effects of work of a cognitive computer, based on their personal preferences. Dozens of applications available on the touch table shows the potential of this technology and wide field of application.
Of course a special section devoted to The Weather Company which IBM bought last year for ~ $2billion could not be missed. More about the acquisition of TWC and its main reasons I wrote some time ago.
VR section was left for the end. I had the opportunity to ride on a professional road bike, with a VR headset on my head which shows me my training in real time. Believe me or not, but if I could train in this way during long, boring winter evenings at home trainer, it would be great. This solution, however, has many disadvantages and the biggest one is the fact that the longer you train the less uncomfortable you feel. After few minutes the headset disturbs and makes you feel tired.