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Technology01 June 2016

‘Data Is The New Oil’ : My Walk In The Cognitive House – A Place Filled With Cognitive Technology

Social trend

The Bigger Picture

Cognitive technologies in the near future can be extremely useful, among others, due to the huge amount of data. By 2020, per person there will be 1.7 MB of new information generated every 1 second. [Forbes]

While looking through topics scheduled for publication on the blog, I noticed that I missed one very interesting entry, which is an impression of this year’s SXSW festival – I mean Cognitive Studio project that was created by IBM for the duration of the event. As you know from my earlier entries, own house at SXSW is one of the largest and most eye-catching brand activity during this festival. Hence, what you can find inside, most often is related to the latest developments of the company, which wants to interest the media and representatives of the creative and technology industry visiting Austin.

The IBM home was the presentation of the vision and capabilities of cognitive technologies, and in particular the most powerful computer in the world – Watson, in different areas of our daily lives. It was impossible not to notice that the vast majority of solutions was focused on the processing, analysis and synthesis of huge amounts of data continuously generated around us and powered supercomputer – IBM. It is the sign of the times and to a large extent the answer to the strong need to systematize the wide range of information prepared in haste. Not without a reason it is said that nowadays the data are what the fuel was in the nineteenth century. This is a huge resource and the value characteristic for the digital economy, without which the development of most sectors of the global economy would cease.

Staying in the brand’s space has been very well planned, and the designed experience turned out to be a thoughtful, engrossing and personalized impression from the very first entrance. You could feel how these data are used to create visually accessible presentations. Interestingly the ‘Big Blue’ (IBM’s popular nickname) was not a partner or sponsor of this year’s conference. In spite of this, the brand firmly stood out from the competition that was better promoted by the organizers, showcasing their showrooms in the city center. All statements regarding IBM were the seventh most frequently cited and commented on subject in social media (more than 35 million impressions on Twitter and 7,000 mentions on Facebook).
During the conference in the Cognitive House I spent a good two hours. Check out what attracted to this place thousands of visitors. 

IBM Cognitive Studio Watson trendy technologia

Everybody was greeted by Pepper – a robot created by SoftBank Mobile and Aldebaran Robotics, which recently received additional superpowers in the form of technological support by the Watson computer. In the future, this will allow it a continuous development based on cognitive abilities.

IBM Cognitive Studio Watson trendy technologia

The mural inside the house was created in the framework of collaboration of local artists from Austin.

IBM Cognitive Studio Watson trendy technologia

The bar inside the building attracted attention by promising to prepare a drink, adapted to the personal preferences of each participant. At the entrance to the house every visitor was asked to fill out a short questionnaire, consisting of few questions. The answers were expressed in images among which visitors had to choose the one that best suits their personality. All the answers were encoded in an RFID bracelet.

IBM Cognitive Studio Watson trendy technologia

A characteristic feature of the bar is that it does not have any menu. Every drink that was served (no matter whether high-proof or not) was a unique blend, based on the preferences of the customer (mood, favorite ingredient base, origin, etc.). I must admit that mine proved to be extremely hit and non-alcoholic, of course.

IBM Cognitive Studio Watson trendy technologia

 IBM Cognitive Studio Watson trendy technologia

 IBM Cognitive Studio Watson trendy technologia

 IBM Cognitive Studio Watson trendy technologia

IBM presented the results of its involvement in solutions for quantified self, resulting from the collaboration with sports brand Under Armour (the brand has designs on taking over the market position of Nike). Watson supports the Record platform, through which the user receives personalized advice on the physical activity and training status.

 IBM Cognitive Studio Watson trendy technologia

 IBM Cognitive Studio Watson trendy technologia

As befits the house, there were also issues strictly kitchen, because of the fact that Watson excels at recommending recipes for unconventional dishes…

 IBM Cognitive Studio Watson trendy technologia

…or drinks and shakes. 

 IBM Cognitive Studio Watson trendy technologia

Games of the Arcade type are designed to teach students the risk management and responsible choice of the field of study, and then their first job. In this solution, IBM Watson serves as a hub, that connects players who during the game develop (eg. Involving the simulation of the human body, fighting disease using Minecraft) teamwork skills.

IBM Cognitive Studio Watson trendy technologia

Watson also supports typically entertaining solutions. For example, the robot Marvin, using analytical IBM tools competed with people in the popular game ‘Rock-paper-scissors’. Progress and statistics in real-time games were presented on a separate screen, and as you can see in the picture below, Marvin was a more frequent winner.

IBM Cognitive Studio Watson trendy technologia

IBM Cognitive Studio Watson trendy technologia

All platforms and touch screens with individual applications were also personalized according to its current user. This allowed to feel the effects of work of a cognitive computer, based on their personal preferences. Dozens of applications available on the touch table shows the potential of this technology and wide field of application.

IBM Cognitive Studio Watson trendy technologia

IBM Cognitive Studio Watson trendy technologia

Of course a special section devoted to The Weather Company which IBM bought last year for ~ $2billion could not be missed. More about the acquisition of TWC and its main reasons I wrote some time ago.

IBM Cognitive Studio Watson trendy technologia

Studio Pulse – real-time monitoring, reporting which activities inside the home are the most popular. Additionally a constant observation of social media and agregation of information and its analyse, supported by IBM’s cognitive technology.
IBM Cognitive Studio Watson trendy technologia

VR section was left for the end. I had the opportunity to ride on a professional road bike, with a VR headset on my head which shows me my training in real time. Believe me or not, but if I could train in this way during long, boring winter evenings at home trainer, it would be great. This solution, however, has many disadvantages and the biggest one is the fact that the longer you train the less uncomfortable you feel. After few minutes the headset disturbs and makes you feel tired.

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IBM Cognitive Studio Watson trendy technologia

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