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Technology06 June 2018

Innovation Lions 2018: full shortlist + all case studies

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Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes takes place the festival of creativity and accompanying Golden Lions – the most important awards of the advertising industry last year. Although the category is up to 26 and every year I browse them all, watching every single campaign (it lasts a good few days), one shortlist strongly draws my attention. These are, of course, nominations for the Golden Lion in the Innovation category, which were announced today. This year, 21 concepts from all over the world compete for the title of the most innovative project. We have to summon up a little patience because the announcement of the winner will happen on 21st of June during the Innovation Lions Gala.

Following my annual tradition, I publish a full list of case studies of this year’s nominations. Which in your opinion deserve the Golden Lion in Cannes most? Who would you give your one vote to? Let me know. My front-runner this year is the Project Revoice campaign. An incredible story of a man who initiated the Ice Bucket Challenge a few years ago, collecting more than US $ 115 million for people with amyotrophic lateral sclerosis. Enjoy watching.

  
Seeing AI – Talking Camera App For the blind

 
Streetguard – Tracking System De Mexico

 
My Line powered by Google

 
The original brushes of Edvard Munch

 
Adidas – Futurecraft 4d

 
Value of Nature – The Great Barrier Reef

 
The Financial Hack 

 
Project Revoice

 
Kingo

 
Savor Saver

 
The Coffee Line

 
The Dissolving Posters

 
Google Arts & Culture: The Selfie Feature

 
Touching Masterpieces

 
Dot by Dot

 
Good Vibes App

 
Lightpin Project

 
Echo Of Help

 
Aria

Here you can find the full case study of this campaign

   
The Canceller

 
The World’s Largest digital police force 

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