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Advertising12 June 2019

Innovation Lions 2019: shortlist + case studies of all projects

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Not so long ago I had the opportunity to be in Cannes, where you could still feel the atmosphere of the last edition of the film Festival De Cannes. However, in June, the town, the promenade – and above all – the beach is taken over by the advertising industry, which annually celebrates its festival – Cannes Lions Festival. During its lifetime, apart from sipping the famous rosé wine, there is the Golden Lions Gala, the most important awards appreciating creativity and innovative approach of the creators of advertisements.

This year, there are 27 categories in the competition, one more than last year. A decision was made to replace the Product Design category with two new categories: Entertainment Lions for Sport and Creative Strategy Lions. As always, the list of the nominees is announced gradually, however at the very beginning the shortlist that for me is of the most interest – the Innovation Lions award – has been published. It arouses my greatest interest each year mainly because very often projects within this category concern large social problems, and submissions are the first signals of attempts to solve them.

According to the annual tradition, and this will be the fifth time, I am publishing today a list of all case studies of this year’s Innovation Lions nominations. This year, 25 concepts from around the world compete for the title of the most innovative project. The winner will be announced on June 20 during the Innovation Lions gala, preceded by presentations of projects before the jury.

My absolute favorite this year? Definitely Volts By Volvo. This is a service developed on the Belgian market, which is a unique (and already functioning) global contract for the supply of electricity to the home, derived exclusively from wind farms and solar panels. I recommend case studies a few scrolls below.

What3WordVoice London: What3WordsVoice

For a better understanding of What3Words, take a look at the following video. Submission this year is a development of the service with voice functionality.


Dot and Serviceplan: Dot Translation Engine

Sberbank of Russia: Immortals

RMIT University: Sans Forgetica – The font to remember

Adidas: AR Drops

ORCAM: The Blind Votes

Pacific Paints: This Is A Tree

Meter Group and Serviceplan: Made in Fukushima

Copenhagen Price: The Genderless Voice

Saatchi & Saatchi Wellness: Deaf 911

 Alibaba: Smart Touch

Grey Canada: The Puck

German Youth Association of People with Hearing Loss: Signs

Volvo and Famousgrey Brussels: Volts

Tulipan and BBDO Argentina: Consent Pack

Ford Brasil: Accessibility Mat

Mimica Touch and R/GA London: Mimica

Google Creative Lab: Creatability

Homepro and BBDO Bangkok: 7:1 Furniture Collection

Corona Extra and Leo Burnett Mexico: Fit Pack

XBOX and McCann NY: Changing the Game

Do Black and RBK Communication: Do Black – The Carbon Limit Credit Card

Braille Bricks For All and LEW’LARA\TBWA Brasil: Braille Bricks

IKEA and McCann Tel Aviv: Thisables

Wavio & Area23 & FCB NY: See Sound

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