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Advertising23 June 2016

Lions Innovation 2016: full shortlist (videos)

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On the French Côte d’Azur this year’s edition of Cannes Lions festival lasts in a full swing. As every year, the event provides a solid dose of inspirational speeches of people from creative industry (this year, thanks to D. Copperfield, the magician), but it is the”Golden Lions” gala awards that always catches the attention of the world of advertising. This time the prizes are awarded in 24 categories. Personally I am interested in nominations and awards within Innovation Lions, hence the announcement of this shortlist was for me the long-awaited moment. If you want to know which projects have been nominated by the jury, below you will find a full list of them in the form of video.

Innovation Grand Prix winner: Google DeepMind for the AlphaGo Project.

Innovative Technology winners:
Jukedeck London for the Jukedeck 
Circ Medtech for the Prepex 
The Mill London for The Mill ‘Blackbird’
Serviceplan for Dot Incorporation’s Dot: The Braille Smartwatch

Creative Innovation winners:
J. Walter Thompson Amsterdam for ING’s “The Next Rembrandt”
Saatchi & Saatchi Sydney for Toyota’s “Landcruiser Emergency Network”
We Believers New York for Saltwater Brewery’s “Edible Six Pack Rings”
McCann New York for Lockheed Martin’s “The Field Trip To Mars”

Full Shortlist:

Duang Prateep Foundation: Motorepellent

Abbot Diabetes Care: Freestyle Libre-Technology

Google: Project Jacquard

Jukedeck: Artificially-Intelligent Music Composer

ING: The Next Rembrandt

Federation For Internet Alerts: Around The World In 200 Milliseconds


The City Of New York: LinkNYC

FocusMotion: FocusMotion

Doppler Labs: Here Active Listening


Google Deepmind: Alphago

Dot Incorporation: Dot. The First Braille Smartwatch

Luki: Lifesaver Backpack

Forever 21: F21 Thread Screen

Netflix: Netflix Switch

Netflix: Netflix Socks

Change Please And The Big Issue: Change Please

Toyota: Landcruiser Emergency Network

Saltwater Brewery: Edible Six Pack Rings

Volvo USA: Highway Robbery

Activision: Hack In Black

Junge Symphoniker Hamburg: The Sound Shirt

Stockholmstag: The Train Brain Project

Volvo Cars: Roam Delivery

Lexus: Slide Amazing In Motion

Audi AG: Mission To The Moon

EPM Empresas Publicas De Medellin: Sun Hats

Save The Children And Santillana: Paper Glasses

Tim: Emoti Sounds

Topli Tissues: Diabetest

Click here to watch the promo video of this campaign.

Lockheed Martin: The Field Trip To Mars

Wilson Sporting Goods: Wilson X Connected Basketball

Burger King: McWhopper

The New York Times: The Discplaced

Deutsche Telekom: Sea Hero Quest

Samsung: Touchable Ink

Wateraid: Pedal Pure

Samsung Australia: Brainband

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