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Advertising23 June 2016

Lions Innovation 2016: full shortlist (videos)

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On the French Côte d’Azur this year’s edition of Cannes Lions festival lasts in a full swing. As every year, the event provides a solid dose of inspirational speeches of people from creative industry (this year, thanks to D. Copperfield, the magician), but it is the”Golden Lions” gala awards that always catches the attention of the world of advertising. This time the prizes are awarded in 24 categories. Personally I am interested in nominations and awards within Innovation Lions, hence the announcement of this shortlist was for me the long-awaited moment. If you want to know which projects have been nominated by the jury, below you will find a full list of them in the form of video.

Innovation Grand Prix winner: Google DeepMind for the AlphaGo Project.

Innovative Technology winners:
Jukedeck London for the Jukedeck 
Circ Medtech for the Prepex 
The Mill London for The Mill ‘Blackbird’
Serviceplan for Dot Incorporation’s Dot: The Braille Smartwatch

Creative Innovation winners:
J. Walter Thompson Amsterdam for ING’s “The Next Rembrandt”
Saatchi & Saatchi Sydney for Toyota’s “Landcruiser Emergency Network”
We Believers New York for Saltwater Brewery’s “Edible Six Pack Rings”
McCann New York for Lockheed Martin’s “The Field Trip To Mars”

Full Shortlist:

 
Duang Prateep Foundation: Motorepellent
 

 
Abbot Diabetes Care: Freestyle Libre-Technology
 

 
Google: Project Jacquard
  

 
Jukedeck: Artificially-Intelligent Music Composer
 

 
ING: The Next Rembrandt
 

 
Federation For Internet Alerts: Around The World In 200 Milliseconds

 

 
The City Of New York: LinkNYC
 

 
FocusMotion: FocusMotion
 

 
Doppler Labs: Here Active Listening
 

 
Prepex
 

 
Google Deepmind: Alphago
 

 
Dot Incorporation: Dot. The First Braille Smartwatch

 
Luki: Lifesaver Backpack
 

 
Forever 21: F21 Thread Screen
 

 
Netflix: Netflix Switch
 

 
Netflix: Netflix Socks
 

 
Change Please And The Big Issue: Change Please
 

 
Toyota: Landcruiser Emergency Network
 

 
Saltwater Brewery: Edible Six Pack Rings
 

 
Volvo USA: Highway Robbery
 

 
Activision: Hack In Black
 

 
Junge Symphoniker Hamburg: The Sound Shirt
 

 
Stockholmstag: The Train Brain Project
 

 
Volvo Cars: Roam Delivery
 

 
Lexus: Slide Amazing In Motion
 

 
Audi AG: Mission To The Moon
 

 
EPM Empresas Publicas De Medellin: Sun Hats
 

 
Save The Children And Santillana: Paper Glasses
 

 
Tim: Emoti Sounds
 

 
Topli Tissues: Diabetest

Click here to watch the promo video of this campaign.

 
Lockheed Martin: The Field Trip To Mars
 

 
Wilson Sporting Goods: Wilson X Connected Basketball
 

 
Burger King: McWhopper
 

 
The New York Times: The Discplaced
 

 
Deutsche Telekom: Sea Hero Quest
 

 
Samsung: Touchable Ink
 

 
Wateraid: Pedal Pure
 

 
Samsung Australia: Brainband
 

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