Research

The role of research and observation in the process of creating advertising campaigns

There is no golden mean or secret component of the campaign that makes it a success. In fact, this is...

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Technology

Expect that in the future you will be talking to your devices much more often

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared...

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Trends

Amy Webb on trends: “do a good job of listening”

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the...

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Adam Przeździęk

I am a trendwatcher who deal with marketing communication based on interactive media and technologies. I follow and analyse trends, searching for their use in business activities. I work, I train and advise companies in the business of marketing and advertising since 2003. I’m a keynote speaker and a participant in panels at conferences in Poland and abroad. Przejdź do polskiej wersji: www.mediafeed.pl

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The role of research and observation in the process of creating advertising campaigns

Expect that in the future you will be talking to your devices much more often

Amy Webb on trends: “do a good job of listening”

Adam Przeździęk

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