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Research

The role of research and observation in the process of creating advertising campaigns

There is no golden mean or secret component of the campaign that makes it a success. In fact, this is...

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Technology

Expect that in the future you will be talking to your devices much more often

The topic of conversational interfaces, i.e. communication with the surrounding technology, appeared...

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Trends

Amy Webb on trends: “do a good job of listening”

Amy Webb a futurist, author and professor. She is a professor of strategic foresight at the...

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