The role of research and observation in the process of creating advertising campaigns
There is no golden mean or secret component of the campaign that makes it a success. In fact, this is...
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Nonstandards
Trendwatching: IAMsterdam
Coincidentally, few days ago I had a chance to spend some time in Amsterdam. This is one of those cities,...
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Adam Przeździęk
I am a trendwatcher who deal with marketing communication based on interactive media and technologies. I follow and analyse trends, searching for their use in business activities. I work, I train and advise companies in the business of marketing and advertising since 2003. I’m a keynote speaker and a participant in panels at conferences in Poland and abroad. Przejdź do polskiej wersji: www.mediafeed.pl
